So I changed my mind. For those of you who know me, you probably aren’t surprised. Ooops.Remember when I posted my website colors? Well, I lied.
And after really thinking and praying and dreaming about it, I decided to go a slightly different route. I’m going to keep the secret for now – but I will tell you, it involves YELLOW!
Right now, I’m drafting the final logo (my sweet friend Erica and I), and when it’s ready, I can’t wait to show you. I’m so excited because once its done and finalized, I can finally order business cards and get my website up.
The logo is actually a pretty big part of every brand. It promotes brand recognition, it needs to engage people, be memorable, relevant, and visually promote (and explain – my opinion) your brand without really saying a word. Gulp. When I think about it, the Yellow Dress Boutique logo will likely be on every piece of marketing that I use. It will be the “face” of my brand, the “eye” into the soul of my brand. Man, I wish I had a background in marketing.
In order to really dive into this, I decided to look at the logos for some clothing brands (regardless of type of clothing) that I respect. I looked at what I really liked about their logos, and how I perceive their brands because of their logos.
Let’s look at some:
Lilly Pulitzer logo – what I like:
- Great color
- I like the simplicity of it – it’s not too busy.
- BIG fan of the cursive
- I perceive the lifestyle of the brand (based solely on the logo) to be pink, bright, carefree and fun.
Lilly Pulitzer logo – what I don’t like
- Doesn’t describe the brand (if you’re not familiar with Lilly Pulitzer, you would have no idea what they sell)
- Honestly, kind of boring.
Kate Spade logo – What I like:
- I like the boldness.
- The spade is a great addition.
- This logo could be easily interchanged amongst different color webpages and on different mediums.
- I perceive the lifestyle of the brand (based solely on the logo) to be BOLD, and business-y. I could wear their product to work and out at night!
Kate Spade logo – What I don’t like:
- Where is the color?
- Relies on brand recognition – obviously, this is a huge brand so this isn’t as necessary.
Am I seeing a trend? It seems like logos of BIG brands are simple but bold. I think I need to take a look at logos of smaller brands (think local).
What do you think? Do you perceive brands differently based upon their logos?